Relationship with clients and legal competition using Twitter are aspects of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.
Therefore let’s continue the topic of what ways a Legal Professional can use Twitter.
To find out what your competition is doing
Twitter is a great way to keep tabs on what your competition is doing. Yes this also applies to the practice of law. The entire legal community is in a business competition with itself. With twitter, you find out in real time what they are doing.
To find out what your clients are doing
Twitter might be the only way you can find out what your clients are doing. It also includes potential clients and former clients. By monitoring twitter, you will witness when they have a life changing event. These include births, deaths, marriages, purchase of property, starting a new business venture. The law firm can then make informal contact with them to discuss potential will and trust changes, as an example.
Next time, I will discuss more ways Twitter can be used by legal professionals.
**Why the picture of flowing water? Twitter is a constant flow of information and communications.
About the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator. He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment. He is also a Mediator and Arbitrator for FINRA.
© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.