Create and Optimize Your Legal Professional Twitter Profile

 Social Media & Legal Profession, Speaking & Training  Comments Off on Create and Optimize Your Legal Professional Twitter Profile
Jan 212016
 

019_ken_Strongman_twitter optimizing

Optimizing Twitter

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

Create and Optimize Your Legal Professional Twitter Profile

By now you have already created and completed a compelling Twitter profile. To optimize the profile, it is time for some review as to why you are using twitter.
• Determine your purpose for being on Twitter
• Identify a target audience
• What do you want your Twitter followers to do or think of you?
• Does it look professional?
• Does it provide a reason why you are worthy of being followed?

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Quality Twitter Followers for Legal Professionals

 Social Media & Legal Profession, Speaking & Training  Comments Off on Quality Twitter Followers for Legal Professionals
Dec 172015
 

018_ken_Strongman_twitter Quality

Quality Twitter Followers

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

Getting Quality Twitter Followers for Legal Professionals

Now that you have a compelling profile set up it is time to follow and to get some quality followers. Unless you’re famous, it’s really difficult to accumulate a huge following on Twitter without some hard work. For the average legal professional, growing your following takes time and attention on a daily basis. But there are ways to make it easy and less time consuming. You just need to know how to invest your time and effort.

The totally wrong way to increase the number of followers is to purchase a huge chunk of followers. Don’t do it. Purchased followers are usually fake profiles, so they serve no purpose other than to artificially inflate your follower count without the benefit you truly seek – meaningful interaction. Natural followers are the people who will click on your links, learn more about you and your practice, and potentially hire you in the future.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

The best way for a legal professional to create a Twitter profile

 Social Media & Legal Profession, Speaking & Training  Comments Off on The best way for a legal professional to create a Twitter profile
Nov 192015
 

Twitter Profile Mount Whitney Hatchery, Independence, Inyo County, CA

Twitter Profile

Today we are going to discuss the best way for a legal professional to create a Twitter profile. Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

The best way for a legal professional to create a Twitter profile

Creating a Profile

On your new account click on the icon that looks like a gear.

Select: Settings

In the right hand column, select Profile.

• Photo: Up load a picture of yourself. You need to demonstrate to the twitter world that you are a real person. Everyone is more accepting of a bad picture and more likely to follow you if an icon.
• Header: Next upload an interesting picture for the background. Try to make it relevant to some of your interests. Don’t leave it blank or use a default template. Be creative. You might as well look good while using the service. Do look professional. Keep it to something you are interested in or one of your favorite locations.
• Name: this is the name that will be displayed.
• Location: this information is static. I picked San Francisco because it is easily recognized through out the world. This is different that allowing twitter to broadcast your present physical location.
• Website: enter the URL of your personal or firm website. You want people to click through to your website.
• Bio: Twitter gives you 160 characters to describe who you really are. Spend some time developing this and making it as interesting as possible. Twitter bios are indexed on major search engines. Therefore include keywords in your bio that your practice would like to rank for on Google, Bing, Etc. Check up on other interesting people to see what they have done in their bios for ideas that you can use in yours.
• Facebook: by clicking this you all twitter to post your tweets on your Facebook page. I choose not to do this. I use twitter for business therefore some things I post on Facebook I don’t want to be seen by potential business associates. I may change my mind in the future.

Next select Account:

Here is where:
• You can change your username. Keep it as short and simple as possible. When people retweet, the number of character’s in you user name will count towards the 140 limit. You want them to retweet.
• And email address. This is where Twitter will send notifications.
• Click on language to see the many options. Select the one you use for your clients. If you conduct business in different languages, you might need multiple Twitter accounts, one for each language.
• Make sure the proper time is selected.
• Here also, you can select country.
• You can request that sensitive media will not be display. Sensitive usually means sexually explicit. Don’t forget the professional responsibility issue of moral turpitude. Just don’t do it at all.
• You call also request a copy of every tweet you ever posted. This makes life easy for eDiscovery.

Next selection: Security and privacy:

• Login verification: This is the start of two step verification process of logging into Twitter. To log in will require you to have a phone available to receive the extra pass code. The default is the one step password. If this was my personal brokerage account, I would tolerate the two step process, but I am no ready for it on twitter. If I had been hacked, I might change my mind. I’ve taken the default.
• Password Reset: Again this is more helpful and useful security.
• Photo tagging: I have not had a problem of people tagging me in inappropriate photos. At a lawyer, I usually avoid potential problems. Again, I may change my mind in the future.
• Tweet Privacy: One of the reasons you are on twitter in the first place is to gain new clients. Locking them out is not a good idea. Keep your tweets professional and let the world see them.
• Tweet Location: I personal do not want the entire world to know I am on the golf course on Tuesday morning. I also do not want the world to know I am meeting with a new client at a location that should not be disclosed. You have the ability that if locations were previously attached to tweets, they can be deleted.
• Discoverability: This can be useful in allowing people that want to follow you on Twitter, to search for you by the email address you have given Twitter.
• Personalization: Twitter at some point has to make a profit and this is how they do it. They are analyzing you information, followers, persons you follow and yours and their tweets, and then presenting products and services that might be of interest.
• Promoted Content: This is the same reason Twitter uses personalization.

Now the Password:

This selection gives you the opportunity to change your password. It will force you to create a strong one. 123456 and PASSWRORD will be forbidden. Historically, these have been very popular passwords in the technology field.

Mobile Setting:

With this setting you are able to add your smart phone or other device to your account so that you can receive continuous tweets. Personally, I do not have this activated. I do no believe that I should be reviewing tweets all day long. This is especially true, when I am trying to use social media with the minimum amount of time.

Email Notifications:

With this selection you are able to control the amount and type of notification you can receive via email. Without email notifications you would have to continuously monitor Twitter to see what might be happening to your tweets and retweets. I keep all the notification actively sending me email. That way I can quickly respond and communicate to anyone that has commented, retreated, mentioned me in a tweet, and/or one of my tweets is marked at a favorite.

Web Notifications:

This is the same as email notification except it is to your browser when you are logged on to it.

Design:

This selection is the proper place to set up a theme, or create your own. This is the background picture for your twitter account. I prefer to create my own. It is therefore more original and unique. If you have a theme (picture) that would look good repeating throughout your account, then tile it. Otherwise, most users do not use the tile option.

Apps:

Apps or Applications (really small computer programs) are developed by third-parties apart from Twitter.com or Twitter’s official mobile apps, and that is used to access Tweets and other Twitter data. They are very useful in helping you use the same content across different social media platforms. Simply put, you can tweet something and have it automatically listed on your Facebook and Linkedin accounts. This saves typing besides logging on and off the various social media.

Widgets:

These are custom computer programs that manipulate tweets on your account. I currently don’t use any and they are beyond the scope of this blog.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

The best way for a legal professional to set up a Twitter Account

 Social Media & Legal Profession, Speaking & Training  Comments Off on The best way for a legal professional to set up a Twitter Account
Oct 222015
 

Wolfeboro

Twitter accounts for lawyers

A Twitter Account is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

The best way for a legal professional to set up a Twitter Account:

Setting up Your Twitter Account
• Go to www.twitter.com
• Select: New To Twitter? Join Today!
• Fill in your actual name (or firm Name).
• Fill in the email address you are going to associate with twitter.
• Create a twitter username. The @ symbol will be added latter. Though you can change your user name latter, it will be confusing to any followers. Make it descriptive of yourself (or firm). Mine is kpstrongman. Make it as short as possible so that it is easily remembered and easily use to retweet. My full name is Kenneth Paul Strongman so kpstrongman is pretty short for me as opposed to Kenneth_Paul_Strongman. That would consume 22 characters. Twitter will also search to make sure that the username you selected is not in use by some one else.
• Hit: Create My Account.

Don’t Follow
Don’t follow any one yet. Twitter will start walking you through a few steps to find your friends on twitter and suggest other people you might want to follow. Since anyone that you follow will receive an email from you, they will often check you out to see if you are interesting enough to be followed by them. Without a compelling/interesting profile they will then ignore you. First impressions count on twitter as in real non-virtual life.

I will continue with the next steps in subsequent posts.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

More twitter jargon for the Legal Professional.

 Social Media & Legal Profession, Speaking & Training  Comments Off on More twitter jargon for the Legal Professional.
Sep 242015
 

Yosemite Falls

Like a waterfall more twitter jargon

Twitter jargon is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

More new twitter jargon for Legal Professionals?

Timeline: a stream of incoming tweets. The timeline tab on your account page will display the posts from people you follow. When you look at your time line you will see what other people post. When they look at your timeline, they will see only what you post.
Trending Topics: On the right side of your twitter page you will find trending topics. It lists the top ten most popular and fastest-growing words or phrases being tweeted at any given moment. The list is refreshed constantly. It often reveals breaking news before mainstream media. The mainstream media uses it to find the news. Often they will be hash tags.
Favorites: Twitter Favorites were first used to bookmark Tweets to be read and savored later. Though not impossible, it is often hard to find a tweet that you saw to review again. Therefore if you see a tweet you liked, maybe a quote, or article, or a testimonial from a client, you save it by making it a Favorite. Your Favorites are public, so it an open index of your favorite tweets. When you favorite a tweet, you add a star to the tweet and, depending on that user’s notification set-up, twitter sends a note to let them know that you like the tweet. It could be analogous to ‘liking’ on Facebook. You can even favor your own tweets.
Tweetup: A tweetup is a preplanned or spontaneous in-person gathering organized largely via twitter. Whether social, professional or revolutionary, a tweetup brings together people who most likely knew each other only on twitter. If you arrive home to find 800 teenagers in your house for an impromptu party, it is most likely the result of a tweetup. It is just effective for ‘revolutionaries’ in a foreign capital.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

What other new twitter jargon is there that a Legal Professional needs to know?

 Social Media & Legal Profession, Speaking & Training  Comments Off on What other new twitter jargon is there that a Legal Professional needs to know?
Aug 202015
 

Twitter jargon

Understanding twitter jargon

Twitter jargon is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What other new twitter jargon is there that a Legal Professional needs to know?

Tweet

Tweet: a noun referring to a single twitter post. It is also used as a verb. The term was created by twitter users not twitter.

Retweet or RT

Retweet or RT: Retweeting is the act of reposting someone else’s posts and giving them credit. RT’s help messages work their way around twitter. Sometimes they are important and sometimes of dubious importance. It does suggest that you respect, approve, or appreciate the ‘importance’ of their thoughts and content. It is very flattering to be retreated and will give you and your post a much wider audience.

@messages

@messages: At the beginning, there was no way to send a message to anybody else on twitter. You could just post status updates. Users started to add th @ symbol to the beginning of an account name as a way to send a public message or to refer to someone on twitter. Twitter is set up to show you only the messages between people you are following. If you are following Sam but not Fred, you will not see any messages between Sam and Fred. Alternately, if you are following both, you will see both between them. Note: It is assumed that when you start a tweet with a @ symbol you are sending a message to an individual. If you want to mention that individual in a post so that all can see, do not begin with the @ symbol. The solution is easy. Begin with anything else. (.@kpstrongman) (Period @kpstrongman).

DM or direct messaging

DM or direct messaging: Though twitter is public by default, twitter does have a private message option. They are called direct messages or DM’s. They are also 140 characters. The interesting part is that the recipient has to be following you. They can DM you but you can’t DM them. To have an effective conversation you both must follow each other. Note: for eDiscovery make sure you as specifically for direct messages sent regarding the case. Tip: Twitter has a feature that sends an email when someone DM’s you (See notifications). Leave it on because twitter does not notify you when you have a DM any other way.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

For the Lawyer: What is a twitter hashtag?

 Social Media & Legal Profession, Speaking & Training  Comments Off on For the Lawyer: What is a twitter hashtag?
Jul 232015
 

Devil's Postpile National Monument - Rainbow Falls

hashtag

For the Lawyer: What is a twitter hashtag? Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What is a twitter hashtag?

A hashtag is a term or word or run-on phrase, prefixed by the # or hashtag symbol. It is more properly and historically known as the pound sign. It helps people categorize messages in twitter. It is a critical way to search for a topic and its topic stream. It is about the only useful way to search on twitter for information or users that might be of interest to you.

Anyone can create a hashtag. You create it by just starting to use it. If you have one you think you want to use, you might search for it on twitter to see who also might be using it. You might change your mind if you find out that some disreputable organization has used your idea for a while. This is not a bar to your use of it. There are not licensing requirement. You can appropriate another hash tag if you want by just using it. This is one way to make connections with others that might have similar interests.

The hashtag concept was not created by twitter but by twitter users. The concept is now also being used by other social media such as Facebook.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

For the Lawyer: What does ‘follow’ mean in twitter?

 Social Media & Legal Profession, Speaking & Training  Comments Off on For the Lawyer: What does ‘follow’ mean in twitter?
Jun 252015
 

Hike to the Top of Half Dome, Yosemite, CA

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What does following mean in twitter?

Messages on Twitter are public, with the exception of accounts that have been protected. Personally, I do not understand why someone would want to have a protected account. Just don’t get on social media at all of you want to live off ‘the grid’. Like blog posts, anyone can see them. The way nearly everyone sees other people’s messages is by choosing to get into the stream of updates from people they’re interested in. On twitter you must opt-in to see the updates for a specific person. This model is called following.

When you follow someone, you receive a message every time they write an update. When someone follows you, they receive your message every time you post a tweet. This is what it means to be asymmetrical. You do not have to agree to follow each other in order to see their postings.

There are implications. Because you don’t have to acknowledge each other, you are much more likely on twitter that other social media to find people you do not know. This makes twitter a good platform for professional networking. If you are not interesting, people will unfollow you or they will never follow you in the first place. Twitter rewards the interesting.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Lawyer beware: twitter is transmitting more than 140 characters.

 Social Media & Legal Profession, Speaking & Training  Comments Off on Lawyer beware: twitter is transmitting more than 140 characters.
May 212015
 

Yosemite Falls

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What is Twitter transmitting in one tweet?

What is a tweet transmitting beyond the 140 characters? A tweet is filled with metadata – information about when it was sent, by whom, using what Twitter application. Here are a few examples of what is currently in the metadata:
• Tweets creation date
• Author’s user name, screen name and biography
• Author’s location – currently the author must turn this on
• Creation date of the account
• Number of followers and number of those they are following
• Time zone of author

This is not an exhaustive list. More metadata is coming as well. Third party developers can add their own. To do more current research on what a tweet contains, you can Google “Diagram of a Tweet.”

Once you see that a tweet is a lot more than 140 characters, you can easily see the security issues and potential eDiscovery options for the legal community. My general rule of thumb is that if you post something; assume that it can be discovered.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Apr 232015
 

Devil's Postpile National Monument - Rainbow Falls

Lawyers need to understand the basic definition of a tweet. Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What is a Tweet?

A tweet is 140 characters long. This is the bane of the legal community and any one that appreciates proper English, although a tweet can be in any language. We in the legal community have a tendency to be verbose. We want to add a lot of wherefore’s and whereas’ to clarify what we are trying to communicate. You can’t do that in 140 characters. About the only thing you can communicate is a headline. Good grammar goes down the drain. If you start to think in headlines you will start to get the hang of Twitter.

Here’s the real limit. A space is a character. A period is a character. So a period and two spaces between two sentences is a total of three characters. A special character is also a character. So that quote marks and apostrophes count towards the 140 limit.

This be comes problematic when you want, and you do want, to link to a website. Website addresses are long by their very nature. They, without difficulty will push you over the 140 limit. Services have developed to help circumvent this problem by shortening a URL. The added advantage is that they will also track how many times the link on your tweet is accessed.

You also do not want to use all 140 characters for your tweet because it will limit the ability of someone to retweet your tweet. We will deal with retweeting later.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2020 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.