The best way for a legal professional to set up a Twitter Account

 Social Media & Legal Profession, Speaking & Training  Comments Off on The best way for a legal professional to set up a Twitter Account
Oct 042016
 

account

Twitter account for lawyers

A Twitter Account is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

The best way for a legal professional to set up a Twitter Account:

Setting up Your Twitter Account
• Go to www.twitter.com
• Select: New To Twitter? Join Today!
• Fill in your actual name (or firm Name).
• Fill in the email address you are going to associate with twitter.
• Create a twitter username. The @ symbol will be added latter. Though you can change your user name latter, it will be confusing to any followers. Make it descriptive of yourself (or firm). Mine is kpstrongman. Make it as short as possible so that it is easily remembered and easily use to retweet. My full name is Kenneth Paul Strongman so kpstrongman is pretty short for me as opposed to Kenneth_Paul_Strongman. That would consume 22 characters. Twitter will also search to make sure that the username you selected is not in use by some one else.
• Hit: Create My Account.

Don’t Follow

Don’t follow any one yet. Twitter will start walking you through a few steps to find your friends on twitter and suggest other people you might want to follow. Since anyone that you follow will receive an email from you, they will often check you out to see if you are interesting enough to be followed by them. Without a compelling/interesting profile they will then ignore you. First impressions count on twitter as in real non-virtual life.

I will continue with the next steps in subsequent posts.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Why Twitter for Lawyers? For Listening.

 Social Media & Legal Profession, Speaking & Training  Comments Off on Why Twitter for Lawyers? For Listening.
Sep 202016
 

Devil's Postpile National Monument - listening device

Twitter as a listening device and headline scanner.

Twitter as a listening device and headline scanner are aspects of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

Therefore let’s get to the heart of the matter:

Why twitter?

Why twitter you may well ask. Isn’t there too many social media outlets? Why do I have to learn and do another one? What is the difference? Why use it?
It is true that there are many social media outlets. More are developed each day and all are a little different from each other. What makes twitter different is it use and how it should be used. Most social media is an opportunity for you the user to push out information about yourself, your firm and your interest. Twitter can be used for this and is being used for this. It is not the primary reason why you should use twitter.

Listening Device

Twitter works best when it is not viewed as a channel to push out information. With twitter you can listen to what everyone else is saying. You can focus on what individuals or firms are saying about anything. Twitter is immediate. You can easily find out what is of interest to your community of friends, associates, competitors or just plan celebrities ors and politicians. By using hash tags to search you can find out what is going on regarding a specific topic.

Headline Scanner

Twitter is a headline scanner. With it you can see what is the most important to the people using twitter. It could be major events such as a hurricane or earthquake. It is faster than any other news media in getting information out to the world. It was a neighbor down the street from Osama Ben Laden that first alerted the world that the Navy Seals were attacking. At the other extreme, a twitter user alerted the world that the TSA in Arizona were convinced that a drivers license from the District of Columbia was not a valid identification to use in airport security because the District of Columbia is not a state of these United States.

A caveat must be used at the same time. There is no absolute guarantee that what is tweeted is the truth. On the other hand, not all is what it seems even though it is mostly true. The selfy at the 2014 Academy Awards was not completely spontaneous. The next day the Wall Street Journal reported that the selfy was the result of a product placement by a cell phone manufacture that was also a sponsor of the program. It did successfully get publicity. The tweets and retweets brought twitter to its knees and most news organizations published articles on it and the selfy the next day. Even the Wall Street Journal article provided more publicity.

Next time, I will discuss more ways Twitter can be used by legal professionals.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

To a Lawyer, what is a tweet? i.e. a definition for an attorney.

 Social Media & Legal Profession, Speaking & Training  Comments Off on To a Lawyer, what is a tweet? i.e. a definition for an attorney.
Aug 232016
 

definition of a tweet

definition of a tweet

Lawyers need to understand the basic definition of a tweet. Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What is a Tweet?

A tweet is 140 characters long. This is the bane of the legal community and any one that appreciates proper English, although a tweet can be in any language. We in the legal community have a tendency to be verbose. We want to add a lot of wherefore’s and whereas’ to clarify what we are trying to communicate. You can’t do that in 140 characters. About the only thing you can communicate is a headline. Good grammar goes down the drain. If you start to think in headlines you will start to get the hang of Twitter.

Here’s the real limit. A space is a character. A period is a character. So a period and two spaces between two sentences is a total of three characters. A special character is also a character. So that quote marks and apostrophes count towards the 140 limit.

This be comes problematic when you want, and you do want, to link to a website. Website addresses are long by their very nature. They, without difficulty will push you over the 140 limit. Services have developed to help circumvent this problem by shortening a URL. The added advantage is that they will also track how many times the link on your tweet is accessed.

You also do not want to use all 140 characters for your tweet because it will limit the ability of someone to retweet your tweet. We will deal with retweeting later.

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Lawyer beware: twitter is transmitting more than 140 characters.

 Social Media & Legal Profession, Speaking & Training  Comments Off on Lawyer beware: twitter is transmitting more than 140 characters.
Jul 052016
 

transmitting

Transmitting 140 Plus

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What is Twitter transmitting in one tweet?

What is a tweet transmitting beyond the 140 characters? A tweet is filled with metadata – information about when it was sent, by whom, using what Twitter application. Here are a few examples of what is currently in the metadata:
• Tweets creation date
• Author’s user name, screen name and biography
• Author’s location – currently the author must turn this on
• Creation date of the account
• Number of followers and number of those they are following
• Time zone of author

This is not an exhaustive list. More metadata is coming as well. Third party developers can add their own. To do more current research on what a tweet contains, you can Google “Diagram of a Tweet.”

Once you see that a tweet is a lot more than 140 characters, you can easily see the security issues and potential eDiscovery options for the legal community. My general rule of thumb is that if you post something; assume that it can be discovered.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

For the Lawyer: What is a twitter hashtag?

 Social Media & Legal Profession, Speaking & Training  Comments Off on For the Lawyer: What is a twitter hashtag?
Jun 072016
 

Devil's Postpile National Monument - hashtag

What is a hashtag?

 

For the Lawyer: What is a twitter hashtag? Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What is a twitter hashtag?

A hashtag is a term or word or run-on phrase, prefixed by the # or hashtag symbol. It is more properly and historically known as the pound sign. It helps people categorize messages in twitter. It is a critical way to search for a topic and its topic stream. It is about the only useful way to search on twitter for information or users that might be of interest to you.

Anyone can create a hashtag. You create it by just starting to use it. If you have one you think you want to use, you might search for it on twitter to see who also might be using it. You might change your mind if you find out that some disreputable organization has used your idea for a while. This is not a bar to your use of it. There are not licensing requirement. You can appropriate another hash tag if you want by just using it. This is one way to make connections with others that might have similar interests.

The hashtag concept was not created by twitter but by twitter users. The concept is now also being used by other social media such as Facebook.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Twitter terms Lawyers need to know

 Social Media & Legal Profession, Speaking & Training  Comments Off on Twitter terms Lawyers need to know
May 242016
 

Twitter Terms

Understanding twitter Terms

Twitter Terms Lawyers Need to Know

Twitter terms is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

What other new twitter terms is there that a Legal Professional needs to know?

Tweet

Tweet: a noun referring to a single twitter post. It is also used as a verb. The term was created by twitter users not twitter.

Retweet or RT

Retweet or RT: Retweeting is the act of reposting someone else’s posts and giving them credit. RT’s help messages work their way around twitter. Sometimes they are important and sometimes of dubious importance. It does suggest that you respect, approve, or appreciate the ‘importance’ of their thoughts and content. It is very flattering to be retreated and will give you and your post a much wider audience.

@messages

@messages: At the beginning, there was no way to send a message to anybody else on twitter. You could just post status updates. Users started to add th @ symbol to the beginning of an account name as a way to send a public message or to refer to someone on twitter. Twitter is set up to show you only the messages between people you are following. If you are following Sam but not Fred, you will not see any messages between Sam and Fred. Alternately, if you are following both, you will see both between them. Note: It is assumed that when you start a tweet with a @ symbol you are sending a message to an individual. If you want to mention that individual in a post so that all can see, do not begin with the @ symbol. The solution is easy. Begin with anything else. (.@kpstrongman) (Period @kpstrongman).

DM or direct messaging

DM or direct messaging: Though twitter is public by default, twitter does have a private message option. They are called direct messages or DM’s. They are also 140 characters. The interesting part is that the recipient has to be following you. They can DM you but you can’t DM them. To have an effective conversation you both must follow each other. Note: for eDiscovery make sure you as specifically for direct messages sent regarding the case. Tip: Twitter has a feature that sends an email when someone DM’s you (See notifications). Leave it on because twitter does not notify you when you have a DM any other way.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

For Legal Professionals: Follow a Lot of People but Don’t Spam

 Social Media & Legal Profession, Speaking & Training  Comments Off on For Legal Professionals: Follow a Lot of People but Don’t Spam
May 192016
 

023_ken_Strongman_twitter

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

For Legal Professionals: Follow a Lot of People but Don’t Spam

Besides tweeting 24/7 an easy way to get followers is to follow people that interest you. Since people get notified via their email and activity feeds when you do follow them, they’re more likely to notice you and follow back. This is a natural part of reciprocity. If you follow someone first, they’ll feel more obligated to reciprocate than if you didn’t follow them at all.

Though it is perfectly natural to reciprocate, do not do it automatically yourself. When someone follows you, make sure they are someone you want to follow. When I first started to use Twitter, I quickly gained some dubious followers. They were young pretty ‘professional’ women. I blocked them from my twitter account.

You should still only follow people you actually care about. Definitely don’t follow more than a couple hundred users per day, otherwise Twitter might mistake you for a spam bot and suspend your account.

You can find people to follow by:
• Importing or inviting your email contacts. Please check to see if they are already twitter users. Twitter does not tell the difference between current users and those that never have joined when you have imported your contacts. I have received several invitations to join twitter from colleagues. A better idea is to only follow your colleagues that are currently using twitter.
• Using Twitter’s “Who to Follow” tool found in the “Discover” section of Twitter.com;
• Looking at who your followers are following. This is one of the best ways.
• Browsing a Twitter directory, such as Twellow.com or WeFollow.com.

Attend a Hashtag-Friendly Conference

Attending a Hashtag event will result in an increase in followers because attendees are more tuned in to the conversation. By participating by tweeting, your tweets reach an attentive audience with greater frequency. Though this my look like a major commitment of time, we in the legal profession naturally attending more and more hashtag events. Most Bar conferences, MCLE presentations already have their own hashtags. If they do not, you can start your own hashtag. This can be done in two ways: either by suggesting it to the conference organizers or simply creating your own hashtag.

When you have plans to attend a conference, make sure you monitor the event hashtag, follow other attendees, and respond when you have something meaningful to say. Each interaction is like a targeted advertisement to follow you.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Legal Professionals: When You Do Find Content to Tweet, Make It Visual.

 Social Media & Legal Profession, Speaking & Training  Comments Off on Legal Professionals: When You Do Find Content to Tweet, Make It Visual.
Apr 212016
 

022_ken_Strongman_twitter

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

When You Do Find Content to Tweet, Make It Visual.

Most people like to look at pictures. Most people include your clients and colleagues. This means you can use creative visuals to make your tweets stand out among all the others twitter feed. The more your tweets stand out, the more attention your profile gets. Try incorporating an image into every three to four tweets so they appear more prominently in a twitter user’s feed and on your profile page.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Find Quality Content to Tweet for Legal Professionals

 Social Media & Legal Profession, Speaking & Training  Comments Off on Find Quality Content to Tweet for Legal Professionals
Mar 242016
 

021_ken_Strongman_twitter

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

Find Quality Content to Tweet for Legal Professionals

When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where finding good content comes in. As a side note for all of us in the legal profession, there is no Pulitzer Prize for tweets. Other than being truthful, don’t worry too much about being perfect.

To be an efficient curator you don’t just need a social media tool that allows you to schedule content as you discover it (as we discussed in the previous section). You also need a few content wells – digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers.

Here are some places to regularly find tweet-worthy content.
• Set up Google alerts for topics related to your practice.
• Feedly.com is a news aggregator application for various Web browsers and mobile devices running iOS and Android, also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others.
• Quotes can be found at goodreads.com/quotes.
• Look for interesting things on Facebook, Linkedin, Google+ and Pinterest.
• Check Google news
• Don’t forget twitter. You can always retweet someone else’s content.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.

Lawyer’s use of Twitter without Being active on Twitter 24/7

 Social Media & Legal Profession, Speaking & Training  Comments Off on Lawyer’s use of Twitter without Being active on Twitter 24/7
Feb 182016
 

020_ken_Strongman_twitter active

Active 24/7

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twitter is only one aspect of Social Media that Legal Professionals need to master. My Project Social Media presents my thoughts regarding the impact of social media marketing on the practice of law. See my page to for more information.

Legal Professional use of Twitter without Being active Twitter 24/7 – Tweet 24/7

People are active on Twitter at different times, and since the conversations are so ephemeral, the people you want to see your Tweets may not ever see them. You can demonstrate this by logging onto Twitter and then log on again in an hour. There will be brand new Tweets to bury the ones published earlier (provided you’re following enough users).

Some influential twitter’s can tweet up to 50 times per day on average, and tweets each tweet at least four times (once every eight hours) to reach a wider audience.
Growing your following is about being visible any time your followers and future followers are logged in and viewing their feed. This creates a two fold problem for those of us that do not want to be tweeting 24 hours a day seven days a week. The first is finding enough content to tweet. The second is learning how to tweet constantly. Your greatest challenge to growing your followers is to tweet around the clock.

So how can you be present non-stop without having to be logged into Twitter and tweeting non-stop?
• Tweet content you create;
• Tweet content created by others; and
• Tweet that content more than once.

To share content around the clock, you need to be able to do:
1. Automate publishing from a blog feed or from LinkedIn and Facebook;
2. Easily share content you find anywhere;
3. Schedule Tweets; and
4. Upload custom images.

There are a few software tools you can use to do all of these Simi automatically.
Hootsuite, and some other social tools allow you to automatically tweet the feed of your blog so you don’t have to tweet posts one-by-one. If you don’t have a blog, tweet feeds from 1-2 blogs your potential followers would find interesting.

The point is to save time and become more efficient by:
• Automating tweets for content you create (on your blog or other social media);
• Finding and sharing quality content as you discover it, in other words someone else’s content; and
• Scheduling multiple tweets.

 

**Why the picture of flowing water?  Twitter is a constant flow of information and communications. 

 

Ken StrongmanAbout the Author: Ken Strongman (www.kpstrongman.com) has years of experience and a growing national reputation as a mediator and arbitrator.  He has successfully resolved more than a thousand disputes in the fields of construction defects, real estate, intellectual property, and employment.  He is also a Mediator and Arbitrator for FINRA.

© 2016 Ken Strongman. All Rights Reserved. Please do not copy or repost without permission.